Do you know that nearly 36% of online shoppers rely on reviews when considering a purchase?
Online reviews are now an integral part of research whenever we plan to buy products.
Online reviews are so popular that many of them come around even before the product is available in the market. The cellphone market is one example. Whatever the brand is, multiple reviewers will share their views on the product as soon as the product is launched. It is an online frenzy of who can review first!
The increasing need for real reviews has led channels and sites dedicated to reviewing products of all categories to also increase in popularity. They provide the buyer with essential information and help them decide on making a purchase prior to better avoid making a bad decision and wasting money.
Need a reason better than saving money, to read online reviews, before purchasing a product?
Here are five!
1. Understand the Product Comparisons
You often come across a product in an ad on mainstream or social media. It looks attractive to you, but you have no idea what it is. But it is product reviews to the rescue! Going through reviews for the product will give you an insight into what the product is and help you determine if it is helpful for you.
Most reviewers discuss the features of the product, its pros and cons, and who it is suited for. When you are equipped with this knowledge, you are in a better position to decide whether or not you want to go ahead with the purchase. Knowing how it all compares his helpful knowledge.
2. Go Into Further Details of the Product Analysis
Most product reviews are published after thorough research by the reviewer. This means that you can expect the reviews to contain an in-depth product analysis. In addition to the basic understanding discussed above, you can also have more profound questions answered regarding:
- The durability of the product
- Who the product is for
- How to use the product for the best results
- What makes the product unique among competitors
- Any warranties offered
When purchasing a product, especially a pricey one, you must have a clear answer to all these questions before going ahead with your purchase decision.
3. Give Your Exposure to Alternative Products
Most products come in different alternatives and configurations. Say you plan to purchase a washer from a third-party vendor but have a limited place to install it. You may not be aware that the manufacturer makes washers in multiple sizes.
Going through a review will give you knowledge regarding the different configurations of the product available and help you choose the best product according to your requirements.
4. Often From People Who Have Used it Before
An ocean of advertisements surrounds us. Whether it is social media, mainstream media, games, apps, or even during our commute, we are constantly bombarded by information regarding products and services. With so much information coming our way, we find it difficult to decide which ones we want to trust.
However, it becomes a different story when information comes to us from a trusted source, such as a customer who has used, tried, and tested a product. You may find a product marketed as “easy to clean.” But with a customer review, you will know how valid the claim is and what compromises you need to make when getting the “easy to clean” product
5. Let You Know the True Worth of the Product
With good reviews at your fingertips, you have access to all kinds of information regarding the product you are planning to purchase. Customers and reviewers will often share information regarding the product’s price, the value it delivers, and whether the product is worth the price you are paying for it.
For many products, concerns usually surface only after long-term usage. A product might seem attractive, pocket-friendly, and of good quality initially, but if you only have to go through the frustration of getting the product repaired later, it might not be worth its price. If you remember the Samsung Note 7 battery explosion incident, you know what we are talking about.
If Unsure, read more reviews online before purchasing a product
Gone are the days when customers relied on the seller’s marketing material to purchase a product. You now have easy access to a plethora of reviews for all types of products.
You can easily access and learn everything about the product, including its significant features, options available, and pricing.
You can even compare it to other items on the market to ensure you make the correct purchasing decision. The information you have access to is more reliable because it comes directly from the users who have spent their hard-earned money on the product. So read around and see what the internet has to say!